Vision
We envision thriving, vibrant, resilient, and healthy rural communities in South Texas with authentic community-owned research, binational partnerships, and transformative, culturally rooted, whole-person, healthcare models that address the unique intersection of chronic disease, emerging infections, and sociocultural environments — the region will serve as a national model for addressing complex rural health challenges in under-resourced populations.
Mission
To advance rural health in South Texas through community-driven innovation, integrative healthcare, and cross-border collaborations; to strengthen social systems and health-promoting environments, and leverage cultural drivers to develop regional capacity and workforce required for unique community needs; to translate evidence into practice and policy through sustained academic-community partnerships.
Values
Our core values include the following:
- Community: Community partnership, cultural humility, and co-leadership, as well as co-governance (center decisions and priorities are made with rural communities).
- Whole Health: Whole-person, family-centered, whole-community, whole-system, place-based health
- Health Opportunity: Commitment to research and interventions that address the root causes of health disparities rather than symptoms
- Rooted Innovation: Science in service of action, with learning health ecosystems that prioritize evidence-driven practice, effective implementation, real-world impact, and policy change rather than publications alone
- Cross-border Research: Binational stewardship with sustainability of rural resources
- Preparedness and Resilience: Capacity first: Investing early and heavily in local workforce, leadership, and data capacity in rural communities (not just at the university) to address emerging health threats, from novel infectious diseases to climate change impact, through surveillance, education, and adaptable healthcare infrastructure